What are the different types of logos?

1. Wordmark

• A logo that consists solely of the company's name.
• Examples: Nike, Apple, Google

2. Lettermark

• A logo that consists of a single letter or symbol.
• Examples: McDonald's, Starbucks, IBM

3. Combination mark

• A logo that combines a wordmark and a lettermark.
• Examples: FedEx, United Parcel Service (UPS), Starbucks

4. Mascot

• A logo that represents a specific person, place, or thing.
• Examples: Disney characters, Harley-Davidson motorcycles, McDonald's Ronald

5. Emblem

• A logo that is a crest, badge, or seal.
• Examples: United States flag, British flag, European Union flag

6. Abstract

• A logo that is not based on any specific words, letters, or images.
• Examples: Nike's swoosh, Apple's bitten apple, IBM's lightning bolt

7. Combination mark with emblem

• A logo that combines a wordmark and an emblem.
• Examples: Google's logo, Apple's logo

8. Animated

• A logo that changes or moves in some way.
• Examples: Nike's swoosh, Apple's bitten apple, Google's logo

9. Scalable

• A logo that can be used in different sizes without losing quality.
• Examples: Nike's logo, Apple's logo, Google's logo

10. Brandmark

• A logo that is used in conjunction with the brand name.
• Examples: Nike's swoosh, Apple's logo, Google's logo